The most important event in the city is almost here: Mobile World Congress. Barcelona is the latest and is supplied to host the largest technology fair in the world. The MWC 2018 will be held on February 26 and March 1 on the Gran Vía de Fira de Barcelona. A deployment of technology, entrepreneurs, marketing campaigns, business dinners, tourists plus, all will meet to share and exchange ideas, business and bank accounts.
Impact in the city
Barcelona is expecting that the movement caused by the Mobile World Congress left in the city an income of almost 500M euros. Everyone benefits from the arrival of the event. This meeting will create an estimated demand for 13.000 jobs. More than 2300 exhibitors and more than 100,000 visitors from some 170 countries are confirmed. Everyone who has an idea to present to the world, in terms of technology, will be present at this fair. The tourism that attracts the # MWC18 is quality, it increases the sales and the consumption of services.
The city council of Barcelona has also proclaimed itself as an unquestionable friend of # WMC2018. Their efforts are focused on making sure to clean up the bad image caused by everything that happened in recent months. Both the attacks of August 17 and the proclamation of independence, made everyone tremble. The acts of terrorism that were perpetrated last year already seem to be a thing of the past, although there are serious injuries that are still to be healed. The city council knows this and tries to calm the concern. Barcelona has decided not to fear the cowardly violence. On the other hand, what is most worrying the municipality right now: the unilateral proclamation of independence. As he says everything is under control and nothing can stop the development of this international event.
Who is coming?
The speakers who are expected this year aren´t like the last edition, there will be no important personalities like Mark Zuckerberg of Facebook or Reed Hastings of Netflix. Others will come almost equally relevant. Some of the guests that are expected are: Hiroshi Mikitani (Rakuten), Jeremy Fox (Atrium TV), Börje Exholm (Ericsson), Cher Wang (HTC), Christopher Young (McAfee), Kazuhiro Yoshizawa (NTT Docomo), Vittorio Colao ( Vodafone) and Jim Yong Kim (World Bank).
Space GSMA Innovation City
As every year, in this edition, you can also enjoy the space created by the GSMA where visitors can discover and interact with the technologies of the future. Technologies that are already used and those that are to come. Visitors who will attend this year will far surpass the 30,000 that came last year. Those who come to the GSMA Innovation City at Mobile World Congress 2018 will be able to see how all the technologies work. Smart telephony is undoubtedly a very strong pillar of today’s society. The mobile is literally in almost every aspect of modern life, and in this space, they show it.
“From chatbots to 5G, the GSMA Innovation City includes the very latest developments and innovations in this fast-moving industry and frames them in a consumer context via immersive, interactive demonstrations,” said Michael O’Hara, Chief Marketing Officer, GSMA. “One of the most popular destinations at Mobile World Congress, the City is a one-stop shop for the latest developments in our industry and we encourage all attendees to visit this year’s showcase.”
‘Creating a Better Future’
The theme of the event will be “Creating a Better Future”. This is a particularly relevant phrase since it demonstrates the commitment of the organization with topics of the highest priority. It is about supporting the commitments of sustainable development proposed by the UN. Will be on the table issues such as gender equality, economic development, quality work and quality education.